Stretch and support Essay

In grade to reckon the grading criteria for M1 learners hire to apologise how advance is integrated with the rest of the selling mix in a selected governance to extend to its trade aims and objectives. Learners leave behind need to have a thorough judg handst of the market mix and whence be competent to apply it to the marketing aims and objectives of their selected presidential term. Learners could sweep through the chase activity to assist them achieve these criteria. Marketing aims and objectives are the targets that are specifically set for the marketing department in station to help the line of work achieve its corporate aims and objectives, i.e. the aims and objectives for the business as a whole. 1.Research a partnership that you are long-familiar with, for example, Walkers crisps. What do you opine are the business aims and objectives of the companion? 2.Investigate the type of advances that your chosen company undertakes as a part of the marketing m ix, for example, television advertising. Explain how the promotions that your chosen company uses relates to other elements of the marketing mix by answering the chase questions. How does promotion incite price?How does promotion affect overlap?How does promotion affect place?3.How does the consolidation of all elements of the marketing mix help the company meet its corporate aims and objectives?E2 adjudicate and justify promotional mixIn revisal to meet the grading criteria for D1 learners must(prenominal) evaluate and justify the use of an take over promotional mix in sexual relation to marketing objectives for the selected organisation. Learners should start by stating the marketing objectives of the company and then carry issue the following activity. 1.Write a paragraph rough the strengths of your chosen promotional mix. Which element of the promotion mix is the strongest? 2.Write a paragraph active the weaknesses of your chosen promotional mix. Which element of th e promotion mix is the weakest? 3.Write a paragraph closely how the promotion mix used helps to meet the marketing objectives of the company. 4.Of all the elements in the promotional mix which do you believe to be the strongest in this instance? Justify your answer. E3 occasion of passkey agencies in promotionsIn order to meet the grading criteria for M2 learners must be able to explain the advantages and disadvantages of using superior agencies in ensuring promotional success. To do this, learners will need to look at the recounting merits of using a professional authorization over an in-house team. Learners could be shown or stress out examples of promotional campaigns created by professional agencies, for example, television or print advertisements, and then answer the following questions. 1.Which aspects of the campaign(s) do you prize an in-house team could perform without the use of a professional sanction? 2.Which aspects of the campaign(s) do you think required a pro fessional agency? Justify your answers to both questions.E4 Rationale for a promotional campaignThe grading criteria for M3 requires learners to house a rationale for a promotional campaign. Learners will need to be able to identify each element of a promotional campaign and explain its role. Learners must also say why each element is grave in order to develop their analysis. Learners could be given the following task to complete in education for the as suckerment. A health club organisation is planning a new seaworthiness centre in your area. The company has a budget of 20,000 and will be cut its promotional campaign for two months sooner opening. The company needs to attract a large number of people to sign up for a one-year rank contract. It is targeting the club at both men and women. Using the information above, answer the following questions. 1.Are all elements of the promotional campaign important? Justify your answer. 2.If you have identified near elements that are not important to the campaign, do you think they are required at all?