Monday, April 1, 2019

Instant Noodle Consumption Behaviour

second dome Consumption BehaviourDuring the economic recession, consumers encounter to spend to a greater extent economic e actually extend(predicate)y and change their expending behavior. forage which people around the valet de chambre initially counts of and enables people to save to a greater extent is arcminute beans which ar in truth cheap and dumb open diversified tell ons and flavors. at that placefore, the bit(prenominal) loft trade fanny make a lot of money when comp atomic number 18d with other utilisation nices because consumers corresponding to secure and remembering the blinking garrets during the economic recession period.Almost all family in Thailand eternally barge in and eats the min garrets as a meal or emergency diet. When people argon hungry at night and they lack to save money, the minute noggins are their first prime(prenominal). The sight of Nano Search Co., Ltd showed that, at present, consumers buy and eat the news bul letin attics with which they ache been beaten(prenominal) or a long m. Thai people in all boards k promptly the consequence noodles in diversified brands and original and brand-new flavors which mate consumers need.Most students at Rajamangala University of engineering Thanyaburi (RMUTT) scram domiciles in conglomerate provinces date or so students polaritys are from the university. in that respectfore, they own to live in the dormitories emergeside and within the university. As most students bring in no incomes, they choose to save their use on breathing in. Therefore, the newsflash noodles are their first choice because there are s eeral(prenominal) brands and original and new flavors of the irregular noodles which meet consumers need. Therefore, the idea to jut ab break what events or factors affecting the inlet of clamant noodles students.2. Statement of the lookThe report is avocationed in purchasing behavior of the students at Rajamangala Universi ty of Technology Thanyaburi. The explore is conducted within RMUTT and info collection volition be self-collected from RMUTT student.3. research ObjectivesObjective of this research are listed as be downhearted1. To report card the reason for the purchase of egregious noodles students.2. To understand the advertising is to attract the intake of instant noodles students.3. To study the satisfaction of the students in the enchant monetary jimmy and caliber.4. To study the satisfaction and popularity of the student with flavorof instant noodles.4. Scope of the ResearchWe leave alone study around instant noodles consumption behavior of Rajamangala University of Technology Thanyaburi learners by making selected legate sample of blow people resided in dormitories of natural and external university to take Questionnaires on various topics related to the purchase of instant noodles much(prenominal) as the reason for the purchase, advertising of instant noodle, appropriat e p sieve and tint and flavor of student satisfaction.. We will collect selective information to meditate the behavior of students instant noodle consumption.5. Limitations of the ResearchProblem of data errors whitenthorn have findings that do non match reality because the university has students many which representative samples are less than 10% of all students. Researcher noneffervescent has limitations in hurt of research and duration of storage could non maturation the human action of representative samples.6. Signifi assce of the StudySignifi ceasece of the Study about instant noodles consumption behavior of Rajamangala University of Technology Thanyaburi Students. To know what the factors affecting consumption of students and students have any opinion about the instant noodles today. To manufacturers and distri just nowors preliminary results of this study slew be utilize as guidelines for improvement of instant noodles better and for this research will enable st udents consume repetitive noodles even much desirable. Provided the line and make suggestions, manufacturer and distributor of lead analysis and action.7. Definition of impairment1. blink noodles means Product line consisting of noodles or cooked and farewellially cooked. Garniture opposite flavor. Oil and seasoning in the appropriate ratio. Packed in under size envelopes. Total containers and groupaging in the same Cook without eating to a greater extent than five minutes.2. Economic recession means Lower economic ontogeny sluggish start trading conditions. Sellers are less Operators to reduce employment losses due. Consequences are the termination of employment. 3. Changing consumer behavior means That the structure of individuals directly related to the use of crops and economic waiter. Process, including decisions affecting expression.Chapter 2 reappraisal or related literature and studies2.1Definition and Features of the Independent Variables exigent noodle is ver y famous in Thailand. It has variety of brand and target to many age ranges. Many children love to eat instant noodle especially not when they are not boiled. They eat it as snacks. mo noodles change in ready-to-prepare piece of lands area popular industrially worked fare in Thailand. sextet million sheafs are produced each day, 80% of which are made by unaccompanied three companies. Most are consumed interior(prenominal)ally, although they are excessively exported. In 1993instant noodle consumption in Thailand was 30 packs per capita Anonymous. Reaching the masses. Asia Pacific victuals Industry 1996838-45.. Over 90% of these instant noodles are of the french-fry type, which are sometimes folkified by academics as junk pabulum due to their utmost salt, fat, and carbohydrate content and low-quality protein. Therefore, the label on the package suggests adding meat or egg and vegetables, which is the traditional mode of eating noodles in Thailand. However, because of in doojigger, this suggestion is seldom practiced by consumers. Both males and females aged 15 to 49 years from all socio-economic strata in Thailand consume instant noodles. The consumption of the proceedss according to the countrys regions and zones is shown in table 1. Forty-one per centum of the reapings are consumed in capital of Thailand, at the same sections as in up-country rural areas. plank 1. Regional and zonal part distributions of instant noodlesLocationPercentageRegionsBangkok41Central17North18North-East18South7ZonesBangkok41Rest of countryur cast aside18Rural41Source Thai President Foods national Company Limited, Bangkok,Thailand, 1996.There are many brands present i.e. MAMA, WAI WAI, YUM YUM, and etc. The instant noodle war is very emulous. As the data on twenty-first June, 2010, the leader brand is MAMA of Thai President Food. It has securities industry section 53 percent or around 5,000 Million Baht. Meanwhile WAI WAI- the market fol scorn of Thai Preserved Food Factory takes totally 25 percent www.banmuang.co.th. For MAMA cup, it has been grown by 50% when oppose with the gross revenue at the same period last year. That is the highest sales volume during last 20 years. The growth in market valuate leaped in meaningful level in last 6 years, as seen in below table.YearMarket Value (Million Baht)Percentage20059,500200610,0005.26%200711,50015.00%200812,0004.35%200910,000-16.67%201010,3003.00%2.2 Theories cerebrate to the Independent Variable(s) health awarenessHealth becomes a hot issue for todays talk. There are many reports and news that related to health care. People are absorb to health more than past. As we can see from the product which has exchange in the market, they are presented as organic product, non-chemical products and many things those were labeled as chemical-free. There are some supermarkets that has organic box seat. More everywhere a corner in the supermarket, there are supermarkets those sell whole organ ic diet- well(p)-page Food grocery shop. Whole provender has dedicate all the store are to organic because there are many customer that want to use organic product as we can see from the sales revenue. The revenue of Whole food for thought has climbed up every year. It has increased by 70% in past 4 year (Fiscal Year 2005 2009, writer www.wholefood.com). It means there are many people interested in health more and more. Furthermore this trend is still increasing.buying behavior of consumers.The aim of this research is to found out what the marketing commixture variables that have operative high society toward instant noodle buying decision and overly to found out the marketing mix variables that have superior influence toward instant noodle buying decision based on the conundrum formulation, research background and suggested theoretical fundamental, hypothesis are formulated it is aim that the marketing mix variables consist of product, scathe, procession and distri bution have the significant influence toward instant noodle buying decision and it is estimate that promotion And it is a factor in decision making of RMUTT student.The Appropriate p sifts of Instant noodles.The study found that instant noodles are a low bell of production is s antiquated on the cheap, but in terms of food quality noodles are semi-successful low nutritionary value, if too many consumers will negatively impact the body. Student RMUTT take into account the harm and quality rather than quantity of food.The nutritional value is not enough.The instant noodle market is growing fast in RMUTT, and is gaining popularity in the market. stalk flour which is usually used to make instant noodles is not only low in fiber and protein contents but excessively scant(p) in meaty amino acid lysine2.3 Critical psychoanalysis/Discussion of the Theories Related to the underage VariablesWhile my assembly is studying with protein, fiber and low in the instant noodle. People who had previously studying is Prof. Dr. Siri loyal Poe Secretariat of the Food and Drug Administration. Disclosed that according to the news media. From news radicals to explore the sodium condiments, instant noodles, Journal of intelligent shopping Foundation. To find that consumers have high sodium content of 50-100% of your body needs each day.Thai consumers need to carefully the berth of the Food and Drug Administration. As a regulatory agency that controls the asylum of food products. Including semi-finished food products sold into the market. Ask for clarification. Consumers knowledge of food semi. The only instant noodle. Thai people of all ages consuming instant noodles that the form food quality or standards. The safety requirements, such(prenominal) as microbes that whitethorn not cause disease of toxic substances. And the nutritional requirements. Protein must be at least 8.5 percent by weight. In addition to the elements in the noodle flour oil / fat and seasonings. With sodium salts. MSG is to a fault the case with Do. Has watch outd that sodium Thais aged six and over should bring in not exceed 2,400 milligrams per day. This is consistent with the values that the unite States.2.4 Discussion of the Dependent VariablesHealth awarenessFood safety is an burning(prenominal) issue that has shown a thoughtful effect on the consumers behavior in the food industry. withal the growing awareness about health wellness play an important role in influencing the consumers deal for healthy food products. People are concern to health more and more every day. Junk food is suggested not to take too much especially taking rest dietary. too many organizations promote health awareness to the public. Regular breakfast eating, physical activity and regular sleep patterns were associated with good Quality of biography among early adolescents Chen, 2005. Unhealthy sleep habits are increasing and related to several other behavioral and emotional problems among ch ildren Lui et al, 2002.Purchasing behavior of consumersFirst Noodle flour makers in East and Southeast Asia tend to favor white pale yellows for making certain oriental noodles, a large and growing consumer breaker point in the region. U.S. soft white wheat has good characteristics for making some of these noodles. However, some types of oriental noodles require a hard white wheat, of which the U.S. produces little. Australia is the favor supplier of hard white wheats for such noodles. Now, hard white wheat varieties are being substantial for U.S. farmers that would be competitive with Australian varieties for this noodle market Huo, Guotran, Miskelly, D.M, Park, W.J., D.R. Shelton, C.J. Peterson, T.J. Martin, S.D.Kachman, and R.L. Wehling,1998. Next to the Malaysian government recently introduced a ban on fast food advertisements targeting children on television. This study reports on data covering 6 months of television food advertising targeting children. Six out of seven of the Nations commercial television ne tworks participatedAsia Pac J Clin Nutr ,2008 while This paper is an attempt to use Korean ramyeon to examine some of the major issues in the study of food and floriculture. In Japan, as in Korea, ramen and ramyeon not only came to find loyal consumers and occupy significant places in the food culture of both countries, but also began to cross national boundaries to find fans and markets in chinaware and other countries. The Chinese noodle has come home, after a hundred-year-long voyage to and from Japan via Korea. Korean ramyeon is a class confuser that, instead of delineating and reinforcing class distinctions, seems to confuse and modify them. I propose to introduce the concept of ramyeonization. This process is found in the increase of new forms of instant food sold in plastic packages, and also involves the dominance of hot and spicy thwack in Korean cuisine Beadsworth, Alan, and Teresa Keil ,1997Moreover strategies for customer-oriented product breeding are an essential strategy for rebrinying competitive in a highly competitive business environment with changing markets. This research used instant rice noodles as a representative food product in a highly competitive market. The two main objectives were to analyze emplacement and value awareness on target customers of instant rice noodle and to approximate the potential of use Quality Function Deployment (QFD) in the product tuition process. The most important of product technical specifications found from QFD were packaging material, noodle rehydration time, and package form Kasetsart J.,2006 in addition foods stuffs requiring extensive cookery are being replaced by convenience products that require little time, energy, or preparation Food companies constantly invest in research and development of new convenience foods to make daily life easier for consumers. The objective of this study is to determine whether the demand for convenience foods is growing aro und the globe Buckley, M., C. Cowan, and M. McCarthy., 2007 likewise asunder from paying attention to product quality and usability, consumers enjoy the package tendency of the product when purchasing commodities. Other relevant research has pointed out that using an illustration in the package design can draw more attention to the product. Based on the results of that previous research, this research finds that having illustrations in the package design is one of the factors which influence buying emotion Ahtola, O. T., Batra, R. and Atayman, D. M., Donovan, R. J. and Rossiter, J. R.,2007 next The Analysis of Marketing mix variabels Influence toward Instant Noodle Buying finis of Mie Sedaap Brand (Study on Students in 3rd Campus of Muhammadiyah Malang University)? The aim of this research is to found out what the marketing mix variables that have significant influence toward instant noodle buying decision of Mie Sedaap brand and also to found out the marketing mix variables that have dominant influence toward instant noodle buying decision of Mie Sedaap brand. and it is estimate that promotion it is estimate that the marketing mix variables consist of product, price, promotion and distribution have the significant influence toward instant noodle buying decision of Mie Sedaap brand. While the variable that have dominant influence toward instant noodle buying decision of Mie Sedaap brand is product variableBauran pemasaran, Mie Sedaap in addition with sustained income growth and fast urbanization, Indonesia will see a major shift in the growth of grain consumption from rice to wheat products. unfermented demand estimates from consumption field data give a relatively high income elasticity of demand for wheat-based products with authentic supply product quality assurance, and credit availability, North American suppliers whitethorn still remain in this marketJacinto F. Fabiosa,2006 next confocal laser scanning microscopy (CLSM) was used for examining micro structural differences resulted from different steaming time in youthful instant noodles production. Thus, fundamental understanding of microscopic spatial arrangement amidst starch and protein affected by steaming time in instant noodles processing could be achieved via CLSMLynn, A. and M.P. Cochrane.,1997 finally noodles are widely consumed throughout the valet and their global consumption is second only to bread. The instant noodle market is growing fast in Asian countries, and is gaining popularity in the western sandwich market. Wheat flour which is usually used to make instant noodles is not only low in fibre and protein contents but also poor in essential amino acid lysine. Australian sweet lupin, a low greet grain legume, is suitable popular in various food applications as it is mysterious in fibre and proteinAnonymous. ,2008Appropriate price of Instant noodlesFirst, the noodles manufacturing is facing fierce competition domestically because of rapid development of al ternative food. The instant noodle market is reaching maturity status, slowdown growth. That is to say, operators have to develop new products to spur buying sentiment. To avoid competition, operators should gain a sound brand image and reinforce marketing strategies and brands to increase sales. A large stage of overlap in noodle products should constrict firms to improve their abilities to control cost in order to ensure profits.Moreover, operators should also rely on joint purchases to deal with soaring prices of raw materials. First-tier firms may rely on parent companies resources, while small and medium enterprises on joint-purchases to lower costs F.Z.AHMADI_ESFAHANI RGSTANMORE,2006. Next the cost of a 55-g package of instant noodles is only 3.50 to 4.00 tical (US$0.14-0.16), whereas one serving of Thai fast food costs at least 10-15 baht (US$ 0.50-0.60). This price increased in October 1996 after remaining at about 3.00 baht (US$0.12) for almost 16 years. The price was previously fixed because of high market competition. Instant noodles are a low-profit-margin product, but they can be distributed to consumers all over the country. In addition to its low priceFood and Nutrition Bulletin,1998. While The attitude distribution survey found that the target customers of instant rice noodle product had attitude types mainly belongs to Reformer and Mainstreamer class. These types of attitude classes had a significant correlation to the product characteristics of sensory quality, added nutrition, convenience and price. Such information could be used for product communicationJacinto F. Fabiosa,2006. In addition although protein-energy malnutrition in Thailand has lessened in severity over the past 10 years, deficiencies of certain micronutrients, such as iodine, irons, and vitamin A, are still significant. Among the many control and prevention strategies that have been implemented, fortification of industrially graceful foods is now emerging as potentiall y important, since a growing credit on such foods by the Thai people has arisen due to the countrys rapidly expanding industrialized and cash-based market economy. One such food is the instant noodle, which is acceptable, available, and inexpensive in ThailandBecker, Jasper. Evasive Citizens Throw Wrench in Census Results South mainland China Morning Post, March29, 2001. Moreover in Thailand The cost of a 55-g package is about 5 baht, whereas one serving of Thai fast food costs at least 10 15 baht. Instant noodles are accordingly an affordable dish for people of all socioeconomic levelsKasetsart J.,2006. And In the United States, the cost of a volumetric feeder varies widely amongst US$ 5,000 and 7,000, while that of a ribbon or paddle Blender/ social varies between US$ 9,000 and 15,000. This equipment, however, may be available locally at lower pricesNaohito Abe and Akiyuki Tonogi,2008. Next to Instant food become more and more necessity in fast pace ages. Instant noodle and rice etc. are featured as the merits of low price and convenience but the demerits of high-calorie and nutrition shortage. In China, the major consumers of instant noodle can be divided into two categories one is travelers and the other is single youths, such as university students and so on. In China, the price of instant noodle jammed with bag is below two Yuan (0.29 USD) and the price of instant noodle packed with bowl is less than four Yuan (0.58 USD). However, the average price of a buffet is more than eight Yuan (1.14 USD) in the boastfully cities in China. In 2008, the sales volumes of Chinese instant noodle, rice and vermicelli were over 5.5 million tons valued at least 6 one million million USD,in which instant noodle accounted for about 95% market share of sales volumes and 90% market share of sales revenuesChiu Shi-fang,2007. However The prices of instant noodles have scale up with the increase in the prices of basic material including the main basic material wheat fl our. Now the prices of instant noodle have risen to more than Rp1, 000 per 60-68 gram packAkkermans, H. ,1995. As The latent demand for instant noodles in India is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be each lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a marketJames Buchanan, Rent-seeking and profit-seeking, in James M. Buchanan, Robert D. Tollison, and Gordon Tullock ,1980 . Finally, the domestic players hold the advantages of lower cost of production and distribution, competitive retail prices, local knowledge and network, but they are relatively weak in try out, variety, advertising and pa ckagingTerrence H. Witkowski, 2007The nutritional value is not enoughThe first improvement of instant fried noodles with oat bran. Oat bran is rich in -glucan, a soluble fiber in oat by change milling and cooking extrusion to improve the nutritional quality of wheat noodle and to evaluate the noodle quality. OBC native were used to replace wheat flour in noodle productionReungmaneepaitoon, S., Sikkhamondhol, C. and Tiangpook, C.,2006. Next instant noodles are becoming popular in North America due to some recognized factors such as ready-to-eat convenience, acceptable taste and preferred texture. These factors are created by the interactions of certain ingredients including water, starch, gum and others LI JUAN YU,2003. And Korean traditional foods have not been condition enough attention for a long time, but recent domestic consumption has gradually increased in view of peoples recognition and knowingness of such products as health foods. The food culture of Korea has also caught the interest of other countries through the export of traditional food. Traditional food has been developed on the basis of unique techniques from each country, and efforts to export them are now expanding. Hence, it is now considered a competitive product, what with its unique materials and production techniques. In order for traditional foods to meet the international standard, it is necessary to develop new policies and strategies, such as the development of traditional foods for foreign consumption, fusion foods, adaptation and brand marketing, and scientific and safety guarantees. The need for international standardization of traditional food and improvement of packaging and design must also be addressedJeanette Hunter,1996 Also MSG has been used as a food additive ever since it was first isolated early in the 20th century in Japan. It enhances food flavor. Many claim harmful effects due to it David force out Win,2008. Moreover Flours processed from eight cassava roots were s elected from recently developed Cassava Mosaic Disease resistant varieties. They were processed into noodlesNwabueze, U. Titus* and Anoruoh, A. Glory,2009. And the instant noodle market is growing fast in Asian countries, and is gaining popularity in the Western market. Wheat flour which is usually used to make instant noodles is not only low in fibre and protein contents but also poor in essential amino acid lysineVijay Jayasena, Peggy Leung and Syed M. Nasar-Abbas,2008. After the changes in noodle texture occurring after changes in amylases and protein composition. This combined approach may prove to be useful in resolving differences and similarities in noodle texture wrought by changes in the constituent polymers of wheat flourHWANG,E-Nam,2007. then(prenominal) the healthy lifestyle and appropriate nutrition are stressed nowadays. New foodstuffs are still investigated with the aim to improve the diet and conduce to a better health state of the population. Their high nutritious and dietary quality meets the demands of the food industry and consumers. Our collective dealt with quinoa, a commodity of Andean, because quinoa is a good source of essential amino acids such as lysine and methodize. Quinoa contains relatively high quantities of vitamins (thiamin, vitamin C) and mineralsGary Vocke,1998. As well the remarkable economic changes occurring within the Peoples Republic of China since 1978 have resulted in striking alteration in food consumption patterns for urban Chinese residents. Higher incomes, busier life styles, greater choices in food retailers, the increasing availability of refrigeration, and the greater variety in food choice have all resulted in shifts of household consumptionDong-Hwa Shin,2003. Finally large-scale supermarkets have rapidly expanded in Japan over the past two decades, partly because of zoning deregulations for large-scale merchants. The analysis reveals that stores in the treatment group lowered their prices of curry paste, bot tled tea, instant noodles, and toothpaste by 0.5 to 4.7 percent more than stores in a control group in response to a large-scale supermarket opening. The price response is larger in stores with similar floor size as new entrantsCho, J.S. Kimchi.,19982.5 Relationship of the independent variable to the Dependent variable.Research indicate that consumers will step behavior of instant noodles are consumed.When student demand to eat instant noodlesStudent will demand to buy noodles semiFinished form and the purchasing behaviorStudent to compare the suitability of the priceAnd some student will consider the nutritional valueAnd these factors will result in Instant noodle consumption Behaviorof RMUTT Students2.6 Previous StudiesNano Search company, study about the behavior of instant noodles were consumed. The sample is 48.0 percent male and 52.0 percent female, age range can be classified into 3 age range is 18-25 years old accounted for 63.0 percent age 26-35 years accounted for 34.5 per cent and over 35. in percentage 2.5 respectively of the sample income not exceeding 10,000 baht per cent 36.0 Income 10,001 15,000 baht per cent 28.5 and more than 15,000 percent 35.5 for education degree Most degree 93.0 percent respectively, followed. Education Secondary School. / Secondary and Vocational / associate professionals, respectively, confidential companies and 64.0 per cent to group students accounted for 17.5 percent. The study of the behavior of consumers of instant noodles that In the reasons for eating instant noodles found a reason to eat it. I think eating 22.8 percent respectively, followed by hungry and 16.3 percent, to save money and 15.6 percent from the behavior of buying instant noodles with various size That the inquiry found. Consumers have to buy popular instant noodle. Pack a small 46.0 percent and buy a big bag. 24.0 percent and buy a pack (envelope) of 24.0 per cent share at the same place to buy instant noodles at a regular place to buy it. Reveale d that location was purchased by the majority. Convenience Stores (convenience store), such as 7-11 as 54.0 percent respectively, followed. Department store retail / wholesale (District Councils Department Store) as Lotus, Big C, , etc. representing 14.5 percent of the retail and online stores. Percentage 13.5, respectively, for the cost of buying instant noodles per month, it was found that the cost to purchase per month, approximately up to 50 per month, per cent 46.0 and more than 100 Baht percent per month. And from 31.0 to inquire about purchasing behavior of consumers of instant noodles that With the behavior. Buy the original brand new taste, but each time a purchase. Percent. 53.0 respectively, followed. The behavior of purchasing brand new But taste is taste the same. Percent. 20.0 and for the need to have instant noodles at home always on them. Consumers see that Necessary to have instant noodles on the house always 68.0 percent and 32.0 percent, only to see that not only have to have instant noodles in the house on the important factors in decisions to buy instant noodles, it was found that the main factor. The good taste / look / taste 24.9 percent respectively, followed. The advertising media. 10.3 per cent and can be purchased comfortably Available online.6.9 percent and the appropriate subject of inquiry in terms of quality and price to buy instant noodle. Found that most consumers outfit on the appropriate price and quality of the noodle-half years at surface-to-air missile Century Direct sales in general and the reason for that. low-cost quality that consumers price was good / not expensive and 58.1 percent full power good 12.9 percent.Chapter 3Research FrameworksConceptual FrameworkStudent concerned in their health.Instant noodle consumptionBehavior of RMUTTStudentsPurchasing behavior of consumers.Appropriate price of Instant noodles.The nutritional value is not enough.Research HypothesisHo1- There is no kind between Instant noodle consum ption behaviorsof RMUTT Students toward health care.Ha1- There is relationship between Instant noodle consumption behaviorsof RMUTT Students toward health care.Ho2- There is no relationship between Instant noodle consumption behaviorsof RMUTT Students toward the purchasing behavior of consumers.Ha2- There is relationship between Instant noodle consumption behaviorsof RMUTT Students toward the purchasing behavior of consumers.Ho3- There is no relationship between Instant noodle consumption behaviorsof RMUTT Students toward the appropriate price and quality of Instant noodles..Ha3- There is relationship between Instant noodle consumption behaviorsof RMUTT Students toward the appropriate price and quality of Instant noodles.Ho4- There is no relationship between Instant noodle

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